As the Director of Creative, I had the privilege of overseeing the entire project development cycle, guiding the evolution of ride designs and themed land developments from their initial concepts to the final stages of schematic and detailed design. This multifaceted role required not only creative oversight but also robust team leadership, as well as the strategic management of creative approvals, buy-offs, and engagement with intellectual property.
In collaboration with the Creative Director, esteemed representatives from the Nintendo company, and a stellar team of project experts, we crafted a land that is uniquely captivating in every aspect. This groundbreaking project features innovative interactive experiences, “Power-Up” band play capabilities, and app tracking that seamlessly integrate digital engagement with the physical realm, all while delivering an immersive experience that stays true to the beloved brand.
Spanning three diverse locations across the globe, this themed land serves as a compelling destination designed to enchant visitors of all ages. An abundance of creativity and rich content was meticulously developed to transform this virtual world into a tangible reality. From designing interactive gameplay to creating real-world environments that echo the whimsical aesthetics of the Super Mario universe, including a delightful shrinking character experience, every element was intentionally crafted to thrill and inspire.
More images coming soon.
