With over 20 years of experience in themed entertainment, I specialize in creating immersive experiences that captivate global audiences. From theme parks and retail venues to exhibitions and films, I combine innovation with storytelling to bring world-renowned IPs to life.

I’ve led creative teams through every phase of development, from initial blue-sky pitches to seamless project delivery. My work includes groundbreaking attractions, immersive environments, and award-winning designs for Universal Creative, Netflix, and more.

Key Achievements:

• Directed the creative vision for Super Nintendo World, including Mariokart ride design.

• Senior Production Designer for Harry Potter and the Forbidden Journey, creating the iconic ride vehicle and patented animated portraits.

• Developed Universal Creative’s first Show Quality Program, ensuring long-term storytelling excellence.

• Designed concepts for Netflix House and immersive experiences for Stranger Things and Bridgerton.

• Led creative direction for global exhibitions like Jurassic World, Avatar, and the Wizarding World.

• Senior Production Designer for Transformers: The Ride across multiple locations.